Cumplimiento De Normas Legales En Una Empresa
Whenever you welcome a new member of your marketing team, be sure to offer them a comprehensive onboarding package that includes everything you need. Guidelines for compliance with marketing standards should be an integral part of this package. It is important that you use an onboarding process to explain the internal processes and standards you must meet. This may include a full visit to a CRM or an explanation of the relevant technical information. It should be borne in mind that this activity has been motivated over the years by the various cases of corruption and non-compliance with important regulations by companies and governments. Since the 70s, cases such as Watergate or the corrupt practices of the USSR have been identified in the United States. Other examples of situations that have led to this number and that can be cited include: Marketing policy compliance is the act of ensuring that your marketing, advertising, and sales content complies with the strict rules, standards, and laws that apply to protect consumers and their data. That`s the form of the entire marketing compliance process, but what about a few tips and tricks you might use along the way? Regulatory compliance, or compliance, is the structure created to prevent and ensure that a company meets the requirements proposed by the regulatory bodies responsible for the standards required in its segment. Basically, legal compliance departments work proactively, for example: in case of fraud or corruption detected, the company`s liability is immense, and the conviction is independent of the proof of guilt of the physical or legal representative. In this way, the possibilities of responsibility are given on two fronts: the administrative and the legal. In the administrative field, the institution may be fined a percentage of its gross income. The legislation establishes criteria for staggering the fine, which can vary in: Therefore, companies tend to see sufficient thematic similarity between compliance and the law to place them primarily in a common organizational unit. However, it should be borne in mind that the working methods of the two functions differ significantly in some cases.
In March 2020, Google was fined $8 million for failing to comply with the European General Data Protection Regulation. The fine was imposed after Google failed to remove links from search results of right-to-be-forgotten queries. Communication is at the heart of compliance with marketing standards. Team members must be able to share important information clearly and in a timely manner. Here are some of the best examples of internal communication software that you can use to facilitate marketing compliance. If you have several systems that are suitable for the needs of your business and its characteristics, you can enjoy the following general advantages: Although compliance with regulations affects all members of the company, the focus is on the management of the company, as it is responsible for avoiding violations of the law with the help of a supervisory board and taking appropriate measures. In a company with well-organized processes, employees are more motivated, feel valued and have very low levels of stress, and as is known, stress is a condition that severely affects performance at work. This is a hefty fine and only the latest in a series of heavy penalties for GDPR violations the company has received in recent years. Google`s problems are a warning to marketers and businesses around the world struggling to properly meet their GDPR obligations.
Therefore, marketing departments need to work with other areas of their business to ensure that their terms of service are always clear, up-to-date and fair. Compliance with legal regulations is aimed at strict compliance with the law and the codes of the company itself. To ensure that the rules are not broken, a compliance department is responsible for crime prevention within the company. The compliance team must develop policies and procedures that must be followed in the day-to-day life of the business in order to prevent criminal acts and legal sanctions in the event of a violation of the law. Legal compliance refers to the definition of the requirements and standards required to ensure that the applicable regulatory framework is respected within a company or organization. This concept is more than fifty years old and has its origin in the Anglo-Saxon world. Initially, it was associated with finance, but gradually it expanded to all areas of activity. Cerem is an international business school that has been training professionals from all areas of business for 45 years. During these 40 years, it has trained more than 200,000 students in various fields. This strategy can be applied with videos, conferences, workshops and other activities in which employees are involved to raise awareness of their activities in the company.
By persuading specific codes and appropriate language, the day-to-day activities of the company can be channeled according to certain rules. With this in mind, the heads of each department establish controls and structures for the adaptation and monitoring of daily processes and routines. In 2011, Kenneth Cole`s head of social media plunged the company into chaos with this controversial tweet. The offensive message on social media became a parody of a very serious political situation and alienated its supporters, who considered a dramatic national situation trivialized. The compliance system brings several benefits to companies, regardless of the sector in which they operate. See a few below: Here are five examples of marketing compliance pitfalls you should avoid at all costs: Mechanisms need to be put in place to resolve any issues that may arise in relation to nonconformity. Therefore, there is no general answer to the question of which compliance measures make sense for the company in question. It is only reasonable to find an answer to this question after an appropriate risk analysis.
Regulatory compliance is a task for companies to ensure that standards are met and that applicable laws are met. This function is responsible for advising, monitoring and monitoring the risks of possible violations of the law in the company. A thorough marketing compliance process helps businesses ensure they comply with all standards and are protected by law. Again, this helps companies avoid high fines and penalties. In 2012, the FTC found that Facebook was failing to meet its privacy standards and accused the platform of eight data breaches. The FTC found that Facebook was abusing its users` trust and sharing their data without their consent. It is important that members of an organization are regularly reminded of the mission and values on which the company is based. Their importance lies in the fact that these principles must serve as attributes and conditions in any commercial, administrative and legal activity. Its application as an approach to important decisions creates a professional and ethical culture aligned with the company`s mission and vision. An organization with good regulatory compliance that works can: Digital asset management platforms are valuable to a business because they allow marketing teams to ensure that team members throughout the organization only access regulatory-compliant marketing materials. First, you need to train your team members to understand the latest compliance standards and how and why they need to comply with them. Companies that have a compliance system avoid taking legal risks, both in cases provided for by the anti-corruption law and before the Internal Revenue Service and the Labour Court.